UNIT 8 - Exploring Media Trade Fairs

TRADE FAIRS

Trade fairs are where businesses cam promote their products, these businesses can be in different industries, this is in the form of an exhibition. Here they can meet other companies and represent themselves to distributors who come to the event. Trade fairs van be seen as a popular way of sales as many business owners around the world come together in one place and most deals are more successful face to face so this would be the opportunity for any company whether they are small or not. This also gives companies the opportunity to make a strong professional relationship with each other to increase each others profits.  The benefits of this to a company of small status can be highly beneficial. This gives an opportunity for bigger companies to meet and endorse themselves with this other company. This will in affect increase profits for both companies. They provide an excellent opportunity to assess opinions from clients and determine market potential, conduct research and evaluate competition, develop commercial structures by identifying new agents and distributors, and initiating joint ventures and project partnerships. 

At this event there is no limit for how many stalls a person can go to so there are limitless opportunities waiting for personnel and maybe holders of businesses to meet other holders within a company. The event can be held at any centre for exhibitions and is available for almost everyone to come and see.  An example would be BVE London, BVE are a company which hold many types of conventions for different events. They hold events such as the UK's leading tech and media and tech event annually as well as other conventions. The BVE have held many Trade Fairs which makes it a gathering point for all of the attending businesses and companies.

BVE is well known across the country and many others for the events held there. This attracts big names in businesses/companies. They are the UK's leading Entertainment and Media Tech event, with a 20-year history dedicated to the broadcast, production and post-production sectors. In recent years, the show has evolved into an all-encompassing event that also covers the Connected Media, AV Systems Integration, Live Production, VR and Creative sectors. They also attract more than 15,000 visitors who attend to discover and learn about the latest products, services and trends from more than 300 leading manufacturers and distributors.